The Instagram verification badge (blue checkmark) symbolizes authenticity and credibility. For influencers, brands, and public figures, it can elevate visibility, build trust, and help audiences distinguish genuine profiles from impersonators. Here’s a detailed guide to getting verified on Instagram, covering both the Meta Verified subscription and the traditional verification process.
How to Get a Blue Check on Instagram
There are two ways to earn a blue check on Instagram:
1. Meta Verified Subscription:
• Available to individuals who meet the eligibility criteria.
• Offers a streamlined process in exchange for a subscription fee.
• Includes additional perks such as account protection and exclusive features.
2. Traditional Verification:
• A free process available to public figures, brands, and entities that meet Instagram’s strict criteria.
• Requires submitting proof of authenticity, notability, and compliance with Instagram’s guidelines.
Can the Blue Check Be Bought on Instagram?
Yes, Instagram allows users to pay for a verification badge through Meta Verified. However, this service is only available for individuals (not brands) and includes a monthly subscription fee. Despite the paid option, the verification process still requires users to provide proof of authenticity, such as a government-issued ID.
Can Anyone Get Verified on Instagram?
Not everyone can get verified. Whether you apply through the traditional process or Meta Verified, you must meet specific requirements:
Requirements for Meta Verified:
• Age: Must be at least 18 years old.
• Authenticity: Must represent a real person using their legal name.
• Account Completeness: Profile photo, bio, and activity history must be present.
• Country Availability: Check if Meta Verified is available in your region.
Requirements for Traditional Verification:
• Public Account: The account must be set to public.
• Authentic and Unique: Represents a real entity or person, with one account per individual or brand.
• Complete Profile: Includes a bio, profile picture, and active posting history.
• Notable: The account should represent a well-known person, brand, or organization frequently searched for or mentioned in credible news outlets.
Step-by-Step Process for Instagram Verification
For Individuals Using Meta Verified:
1. Navigate to Meta Verified: Go to the settings in the Instagram app and select “Meta Verified.”
2. Select Your Profile: Choose the account to verify.
3. Submit Payment: Pay the subscription fee.
4. Verify Your Identity: Upload a government-issued ID and confirm personal details.
5. Await Approval: Once reviewed, your blue check will appear on your profile.
For Brands and Organizations Using Traditional Verification:
1. Go to Settings: Open the Instagram app, navigate to your account settings, and select Request Verification.
2. Complete the Application:
• Provide your full name and category (e.g., Media, Sports, Business).
• Submit a government-issued ID for individuals or official business documents for brands.
• Include links to news articles or media features that establish your notability.
3. Submit the Form: Wait for Instagram’s review team to process your application. This can take several weeks.
Verification Tips for Brands and Professional Accounts
Best Practices for Securing the Blue Check:
• Build Notability: Get featured in reputable media outlets to establish credibility.
• Optimize Your Profile: Maintain a complete bio, profile photo, and consistent posting schedule.
• Stay Authentic: Avoid shortcuts like third-party verification services or fake followers.
• Consistency Across Platforms: Ensure your presence is uniform across social media and aligns with your brand identity.
What to Do if Your Verification Request Is Denied:
• Review Instagram’s feedback and correct any deficiencies.
• Focus on increasing your notability and enhancing your online presence.
• Reapply after 30 days with improved documentation.
Meta Verified: Not Available for Brands
Meta Verified is designed for individuals, leaving brands and organizations to follow the traditional verification process. To qualify, businesses must:
• Be publicly notable and consistently searched for.
• Adhere to Instagram’s Terms of Use and Community Guidelines.
• Demonstrate authenticity, uniqueness, and a complete account profile.
Final Thoughts: Earn Your Blue Check
While the Meta Verified subscription has simplified verification for individuals, brands and businesses must continue to rely on the traditional application process. Regardless of your route, the key to success lies in building a strong, authentic, and engaging presence on Instagram and beyond.
Start optimizing your profile today, and take your first steps toward achieving the blue checkmark!
