Google Ads for Lawyers and Law Firms
Legal keywords are the most expensive in Google Ads. We make every dollar count with high-quality case inquiries.
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Practice-Area Campaigns
PI, family, criminal, immigration, bankruptcy — each dedicated.
Jurisdiction Targeting
Court-jurisdiction-level targeting for licensed areas.
Intake Call Tracking
Track calls from click to consultation.
Bar-Compliant Copy
Reviewed for state bar advertising compliance.
Case Value Optimization
Optimize for high-value cases, not just volume.
Client Retargeting
Stay in front of prospects who didn't call.
How We Work
Practice Analysis
Practice areas, jurisdiction, competition, case-value goals.
Keyword Research
Deep research focused on case-ready intent.
Compliant Build
Bar-compliant copy, aggressive negatives, practice-area pages.
Intake Tracking
Call tracking, form tracking, CRM integration.
Continuous Optimization
Weekly bid management and keyword refinement.
Investment Plans
Solo Practice
Growing Firm
Large Firm
Common Questions
Why so expensive?
Single case value can be $50K+, driving high competition.
Bar compliance?
We research state bar rules and avoid prohibited claims.
Best practice areas?
PI, family, criminal, immigration, bankruptcy see highest ROI.
Handling high CPCs?
Precise targeting, aggressive negatives, Quality Score optimization.
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Free audit — stop wasting money on unqualified clicks.
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